San Diego launches first official destination craft beer with Bay City Brewing.
On our recent trip to San Diego, we met with Bay City brewing, who have recently launched a beer dedicated to promoting their hometown as a tourist destination.
Saturday 26 August 2017
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We recently explored the ‘craft beer Mecca’ of San Diego in southern California as part of our research for our upcoming issue about the Sunshine State. Home to more than 140 different breweries, more than any other region in the US, this is truly one of the world’s craft beer capitals.
As well as visiting the likes of Modern Times, Mikkeller San Diego, Stone and AleSmith, while we were in town we got a chance to stop by Bay City Brewing. Just shy of two years old, they are proudly the first brewery to release an official destination beer, as part of an innovative partnership with San Diego Tourism Authority (SDTA).
Having recently launched “72 and Hoppy”, the 4.2% ABV Session IPA designed to reflect the laid-back, easygoing spirit of the region, we caught up with Greg Anderson, co-founder of the brewery, along with head brewer Chris West and the rest of their energetic team.
Having grown up in Yakima Valley, Greg’s connection to beer has been lifelong. Also the founder of McGregor’s Grill and Ale House in Mission Valley, he has learned about craft beer through serving it for more than 21 years. He said of the partnership, that it is “the perfect way to spread the word that craft beer is a way of life in San Diego, for both locals and visitors.”
Using Mosaic, El Dorado and Ekuanot hops, this bright, citrusy beer is being served both at Bay City’s taproom on Hancock street, as well as at bars, hotels and restaurants throughout the city. “It’s always 72 degrees and sunny in San Diego, so the name is a play on that”, Greg explains.
Hana Pruzansky of Bay City brewing explained how the partnership came about, “With so many brewers in town, it was a huge honour to be chosen as the partner brewery. It was all down to spending time with the SDTA and figuring out how we could help each other out. I’m not sure if bringing beer to the 10am meetings helped, I guess so“, she laughs.
“Bay City Brewing Co. has created a beer that captures the spirit of San Diego in a pint glass – relaxed and refreshing, but also vibrant and full of flavor.”, Joe Terzi, SDTA President & CEO
Not only a fun way to get the message of San Diego’s craft beer scene out to the public, it is a way that the Tourism Authority can raise funds for their campaigns to further help cement San Diego as the capital of craft beer in the US.
“We could not be more excited about this partnership,” said San Diego Brewers Guild
President Jill Davidson. “Together with the SDTA, we are thrilled to share what truly makes us the Capital of Craft. It is our quality beer, supportive and vibrant communities, and the
incredible stories and dynamic personalities of our member breweries that truly set us apart. We look forward to welcoming new and returning visitors and can’t wait to cheers everyone with a pint on a beautiful day!”
Having enjoyed a few beers with the team, we’re excited to see how the partnership goes. Now that we have friends in town, Bay City have given us a great excuse to visit this awesome city again sometime.
Bay City Brewing:
San Diego Tourism Authority:
Thinking of making your own pilgrimage to craft beer Mecca? Be sure to follow the city on social media.
Facebook - @SanDiego; Twitter - @visitsandiego; Instagram @visitsandiego
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