In partnership with BarthHaas X
Saturday 04 June 2022
This article is from
Restore Our Earth
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As hop supplier to the Restore Our Earth project, BarthHaas X has been absolutely key to shaping the selection of beers in your box this month. A craft-focused subsidiary of the international hop giant BarthHaas, it has successfully brought a huge portfolio of previously hard-to-acquire hop products to the market, in the kind of quantities and delivery timescales often required by smaller breweries.
“BarthHaas X is focused on giving smaller breweries access to our full portfolio, which includes all the HBC varieties from the US, as well as sought-after New World hops like Galaxy and Vic Secret,” says the company’s Daniel Christmas. “Then we have what we call our ‘advanced products’, which are modern hop formats like Spectrum, Flex and Incognito, that can increase efficiency or give brewers greater flexibility; the kind of things that were once only available to the big players.”
BarthHaas X got involved with the project through Daniel’s relationship with Tom O’Hara, Garden’s brewery director, who helped advise BarthHaas X when the business was being set up.
“Tom’s a great guy,” continues Daniel. “He sent us an email and said, we’re curating this box of environmentally focused beers, and it would be great if you could send us a few hops to play around with. We were really keen to help in a properly substantial way, both because it’s a really worthwhile project and because we felt it would be a great showcase for some of our hop products, like Spectrum and Flex.”
BarthHaas X also lent Garden and the 16 collaborating breweries its key account manager in Europe, Benedikt Matsche; essentially a hop-obsessed super-brewer whose job is to help brewers get the best results from their hops. Nice work if you can get it. “Benni” is made available to customers wherever possible, and is supported by the company’s Brewing Solutions team out of Nuremberg; “super hop nerds,” as Daniel puts it.
“We’re just very glad to be part of this project. From a purely commercial point of view, we work with a product that’s hugely sensitive to climate – hops are not an easy crop – and climate change is set to become a real issue for the entire industry. Anything we can do to help the situation, we’ll always jump at those opportunities,” he concludes.
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