Büro Brauerei

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Büro’s Pilsner Naturtrüb wants there to be no doubt in the drinker’s mind that this too was “Gebraut Nach Dem Deutschen Reinheitsgebot”; brewed according to the German purity law, a centuries-old order that dictates what ingredients can be used in the brewing of beer. Adhering strictly to the brief of using only water, barley, hops and yeast, this beer is steeped in tradition, but in classic Büro fashion, a bold and bright label suggests that something innovative and unorthodox is brewing just below the surface.

Yeye Weller, the mind behind Büro’s striking label artwork, here continues to combine classic design with modern elements, stamping this label with their signature belief that colour schemes should be “loud and showy” on one hand, and a “harmonious union” on the other. In more ways than one, this aesthetic philosophy speaks perfectly to the charm of this particular brew, which goes by the book but not without kicking and screaming.

The Naturtrüb, meaning naturally cloudy, challenges how we think about pilsners, calling into question our obsession with the crisp crystal clarity we demand of it, and exhibiting what depth of flavour it’s possible to achieve if we loosen our grip on aesthetics.

Pilsen malt is a delicate grain, but is not without the potential for mature and complex flavour if allowed to permeate the beer it gives rise to, without aggressive filtration in the final stages of brewing. Without the pressure of achieving absolute clarity, the maltiness of this beer is allowed to exist in its fullest form, and carries through the beer thanks to polypeptides, amino acids, and free amino nitrates that form in the wort during mashing, and can remain present in the beer when the brew is not so aggressively filtered.

“I wanted to use green tones” says Yeye, “for the simple reason that 'naturtrüb' is the German word for naturally and unfiltered”; it is for this same reason that the label features a seal, which for Yeye symbolises nature, as well as love and desire in Celtic history - the perfect fit with a good tasting beer”.

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