Beer52 ABC Audit and membership 2025.
A message from our CEO.
Fraser Doherty
Tuesday 18 February 2025
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Beer52, the world’s largest beer discovery club, takes members on a monthly journey through the beer landscapes of different countries and regions. Subscribers typically purchase a selection of beers, snacks and a copy of Ferment—our award-winning magazine dedicated to the rich tapestry of beer culture. Ferment explores the fascinating world of beer, diving deep into the history of brewing, the science behind beer styles, regional cultures, and informative guides to hops, malts, yeast and water. Each issue features profiles of influential people in the beer world, emerging trends, and insider travel tips for beer lovers. From the hops of New Zealand to the stouts of Ireland, Ferment offers a thoughtful and immersive experience. With contributions from leading beer writers like Pete Brown, Melissa Cole, Mark Dredge, Matthew Curtis, Ferment is the go-to resource for anyone who shares our passion for craft beer.
Wine52, the UK’s fastest-growing wine discovery club, offers a similar experience tailored to the world of wine. Every month, members typically purchase three handpicked wines along with snacks and a copy of Glug, a beautifully designed publication that uncorks the full experience of wine discovery. Glug explores the terroir and traditions of winemaking regions across the globe, introduces readers to the people shaping the future of wine, and delves into the cultural and culinary context that makes each bottle unique. With thoughtful features on travel, food pairings, regional history, and sustainable production methods, Glug speaks to a discerning audience that appreciates depth, storytelling, and global exploration through wine.
Our content is carefully designed to resonate with an ABC1 UK audience, who seek both quality and a deeper understanding of the world through their passions for food, drink, and adventure.
In November, we expanded our offerings with the launch of Whisky52, along with our newest publication, Stramash. This new club aims to provide whisky lovers with an exclusive experience, and though it is still in its early stages, we are already seeing strong signs of growth. We are excited about the potential of this new venture and are eager to build the same dedicated customer base for whisky that we’ve successfully cultivated with beer and wine.
Founded in 2013, Beer52 and Wine52 have grown rapidly over the years, earning a reputation for quality, innovation, and an exceptional customer experience. This year, we are thrilled to have become members of the ABC, marking an exciting milestone in our journey. This partnership reflects the trust our member base deserves, and it solidifies our commitment to delivering the best possible service to every subscriber.
If you’re interested in showcasing your brand to a highly engaged and loyal audience, we would love to hear from you. Our publications provide an excellent platform to reach potential customers who are passionate about the beverage world and the culture surrounding it. For more information, or if you would like to feature your brand in any of our titles, please don’t hesitate to get in touch using the contact details below.
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