Vetra Beer
Vetra is named after one of the most popular public squares in Milan — Piazza Vetra — where the brewery’s co-founders used to gather for beers and to have fun, long before their dream of brewing beer became a reality. It’s no surprise that today Vetra focuses on the quality of its products, without forgetting that beer also means joy, friendship, and togetherness. It’s slogan, #birradistrada (street beer), reflects exactly that; beers you enjoy with friends, in public squares, while having fun.